How Elie Saab Jr. Is Expanding Our Legacy And Empire Beyond Fashion

As mentioned in Forbes Middle East, Elie Saab Jr plays a leading role in guiding the fashion house while honoring the legacy of its founder. Serving as Group CEO and Vice Chairman, he is recognized for balancing tradition with modern direction, ensuring the maison continues to stand out in global haute couture.

The feature highlights how the brand’s commitment to craftsmanship, artistry, and refined design remains at its core. Under his leadership, the house has extended beyond couture to lifestyle, fragrance, and international projects, strengthening its presence across markets while staying true to its identity. This combination of heritage and progress reflects the maison’s ability to preserve what defines it while embracing new opportunities.

The interview also points to the importance of sustaining growth without compromising creativity or authenticity, presenting a vision built on both continuity and innovation. Elie Saab Jr’s leadership showcases how a legacy brand can evolve thoughtfully while maintaining its prestige.

For more on ongoing projects and future directions, click here: https://medium.com/@eliesaab023/how-elie-saab-jr-is-expanding-a-legacy-and-an-empire-beyond-fashion-48d51ce5ebdf