Elie Saab Jr: Shaping the Future of Luxury with Vision and Legacy

From couture roots to lifestyle leadership, Elie Saab is more than a brand—it’s an evolving legacy. Today’s Elie Saab continues to honor its haute couture origins, yet it’s adapting with innovation and intention to reflect today’s luxury landscape. Within this evolution, Elie Saab Jr is steering the group toward a bold, independent future.

Under Elie Saab Jr’s leadership, the company isn’t just a fashion label—it’s becoming a full-fledged lifestyle experience. Maison offerings—luxury home furnishings crafted in Italy—are rapidly gaining traction, with showrooms now in Milan, Paris, Beirut, Dubai, and Doha.

This expansion reflects an ambition to bring the brand’s refined aesthetic into every aspect of life . With growth strategies rooted in both tradition and innovation, Elie Saab Jr is tapping into strong brand equity across the Middle East. Recent openings in Abu Dhabi, Qatar, Saudi Arabia, and seasonal outposts in St. Barts and St. Tropez reflects his ability to harmonize cultural relevance with global luxury appeal.

Ready to discover how fashion evolves into lifestyle? Dive into the article for an exclusive view of the future of elegance.