Elie Saab Expands Beyond Fashion with New Lifestyle Direction

In a recent feature, the focus is on the forward-thinking vision behind the fashion house led by Elie Saab. The article offers insight into how the brand continues to grow under the leadership of Elie Saab Junior, who shares his thoughts on balancing tradition with new ideas. While the name Elie Saab is closely tied to elegant fashion and global red carpet moments, the brand is now taking steps into lifestyle, real estate, and hospitality.

The interview highlights how the team behind Elie Saab is carefully expanding while staying true to the brand’s core values—creativity, quality, and timeless design. Elie Saab Junior also speaks about reaching younger audiences and building stronger connections with a global customer base through new projects and collaborations.

The brand’s move into different areas reflects a thoughtful approach to growth, where fashion and lifestyle come together. Through new product lines, unique partnerships, and fresh leadership ideas, Elie Saab is creating a path that respects the past while looking ahead. Read the full article here: https://aeworld.com/fashion/elie-saab-group-ceo-elie-saab-junior-shares-his-vision-for-the-brand/