Elie Saab Jr.: Steering the Elie Saab Group into a New Era of Global Luxury


                         

Under the leadership of Elie Saab Jr. as CEO of the Elie Saab Group, he is transforming global luxury through innovative approaches that combine traditional elements with progressive thinking. His degrees in Business, Marketing, and Luxury Brand Management give him the strategic foundation needed to modernise the family business legacy. Under his leadership, the company expanded globally by opening its flagship stores across Paris, New York, London and Riyadh.

The executive established a New Media department to oversee the brand's digital operations while he supported digital transformation initiatives. Elie Saab Jr. expanded the brand into luxury real estate development through partnerships that introduced Elie Saab design principles into high-end residential properties across São Paulo and the Maldives.

Through cultural initiatives such as Riyadh Season, he expands the brand's international presence while maintaining its connection to Middle Eastern heritage.

The younger Saab is transforming luxury standards through his work in both high-end fashion and lifestyle products. Experience the fashion future by following Elie Saab Jr right now. Explore more-

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