Elie Saab and Elie Saab Jr: Time to Pass on The Legacy

Only a few names in the world of haute couture are so associated with elegance and grandeur as Elie Saab. Saab, who came from nothing, turned Beirut into a global fashion centre and is now seen as someone whose legacy his son, Elie Saab Jr., will uphold. Passion, perseverance and working towards greater recognition for Lebanese design define their story.

From its name, Beirut to the World represents the diversity of Lebanon and the rest of the world.

In the early 1980s, Elie Saab started his atelier in the centre of Beirut. Even in the storm of civil unrest, he had great dreams. Because of his intricate style, influenced by Arab and Western styles, designer Jabara became favoured by elite customers. After years, Saab’s creative dress styles reached the fame of the red carpet and were immortalised when Halle Berry won the Oscar in 2002, wearing a Saab gown that is still remembered. At that point, he became part of fashion’s most respected names.

How Elie Saab Jr. Started

Elie Saab Jr. could hear the brand's message while it was growing famous for couture. Seeing his father grow an empire made him both admire and strive for the same. Eventually, he became a leader, aiming to keep the business strong and grow it.

Elie Saab Jr. introduced a new energy to the business that took it beyond the world of haute couture. Because of him, the group has expanded into bridal collections, fragrances, furniture and developing luxury real estate. All their launches share the brand’s qualities of elegance, sophistication and classic style.

Passing the Torch, Not the Tradition

In a rare and heartfelt interview, Elie Saab expressed his confidence in his son’s ability to honour the brand’s legacy while infusing it with fresh energy. Saab Jr. himself acknowledges the weight of responsibility but carries it with passion and vision. His approach is both strategic and creative—an essential combination in today’s fast-evolving luxury market.

What’s most admirable is the synergy between father and son. Saab Sr. still provides artistic guidance, while Saab Jr. focuses on diversification and global growth. This harmony ensures that the brand’s aesthetic core remains intact, even as it branches into new arenas.

Building Beyond Fashion

One of the most exciting dimensions of Elie Saab Jr.’s leadership is the brand’s entry into lifestyle and real estate. Recent collaborations, like with Samana Developers in the Maldives and Tor Holding in Turkey, reflect the brand’s intent to bring haute couture into everyday luxury living. These projects go beyond fashion—they encapsulate an entire way of life defined by beauty, detail, and refinement.

With Saab Jr. at the helm, the Elie Saab Group is no longer just a fashion house; it’s a multifaceted lifestyle brand rooted in legacy but driven by innovation.

A Lasting Vision

The story of Elie Saab and Elie Saab Jr. is more than a father passing the baton to his son—it’s about two generations united by purpose. Together, they demonstrate how tradition and transformation can coexist, creating a brand that continues to captivate across decades. Their journey reminds us that elegance is timeless, and when anchored in strong values and visionary thinking, it can evolve without losing its soul.

Ready to experience the world of timeless sophistication and modern elegance?

Step into the legacy of ELIE SAAB—a universe where culture meets lifestyle, and every detail tells a story. From iconic gowns to luxury living spaces, discover how Elie Saab Jr. is shaping the future with heritage, heart, and visionary design. Explore the elegance—live the legacy.