Elie Saab and Elie Saab Jr: Time to Pass on The Legacy


The iconic Lebanese couturier Elie Saab has graciously passed the baton of his fashion empire to his son Elie Saab Jr, while remaining as its artistic director. In a heartfelt interview after the Autumn Winter 2023/24 haute couture show, the duo looks back on their journey and what’s next for the brand. Elie Saab Jr. is also committed to expanding the brand beyond couture, entering children’s clothing, accessories, watches and home furnishings. In particular, they have entered the real estate market, creating twelve property partnerships in Asia, Europe, the U.S. and South America in three years. 


Their fragrance line, which launched in 2011, still flourishes and represents the brand’s essence of elegance and sophistication. It is a new chapter, a chapter of transition, a transition from the old to the new, a transition from old to new, a transition from legacy to innovation, a transition that guarantees the Elie Saab name will always be associated with timeless luxury. The ambition they share is to grow a globally diversified lifestyle brand rooted in exceptional craftsmanship. Explore more- 


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