In the sphere of the elite, few brands are as iconic as Elie Saab. Elie Saab is a luxury fashion house that has been in operation for over three decades and is currently under the management of Elie Saab Jr. who was appointed the CEO in 2019. As the heir to the company, Elie Saab Jr. is now focusing on the internationalization, sustainability, and digital transformation of the brand without losing the essence of the family business. His leadership style is progressive, and he can balance the traditional and the contemporary, thus making the brand relevant in the luxury sector.


On June 23, Elie Saab Jr. was invited to be the guest of honour at a webinar organized by NEOMA Business School and ESA Business School, Beirut. He spoke about his career, the company’s international plan, and the situation in Lebanon with economic and political turmoil. The webinar had 198 participants from various industries and universities across the globe, and it showcased Elie Saab Jr.’s positivity and ideas for the future.

It also unveiled the “Luxury Management in a Globalized World Certificate” – a program that seeks to offer solutions to new strategies in luxury markets. This partnership is beneficial for NEOMA as it improves its presence in the luxury education niche and increases its presence in the Middle East, which is characterized by its economic development.

Elie Saab Jr.’s experience in managing the markets and at the same time maintaining the brand’s identity is a clear indication of his leadership and the power of the name Elie Saab.

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