Exclusive: How Elie Saab Jr. Is Expanding A Legacy And An Empire Beyond Fashion

Elie Saab and Elie Saab Jr


Elie Saab Jr is expanding his father’s iconic fashion empire beyond couture, driving a strategic transformation at ELIE SAAB. Since becoming Group CEO in 2019, he has led digital transformation, store expansion, and revenue growth, achieving a 45% CAGR since 2020. Despite a rise in online sales, physical stores remain crucial, with 30 new openings planned globally. Saab Jr. is also focusing on the Asian market and luxury retail evolution. Competing with CHANEL and Dior, ELIE SAAB continues to thrive in a competitive industry, reinforcing its legacy of elegance and luxury while adapting to changing consumer trends.

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