Elie Saab Shares His Post-Pandemic Predictions For The Fashion Industry

The pandemic has transformed the fashion industry, and Elie Saab feels it will never return to its former state. For the Lebanese designer, this time served as an opportunity to pause, reflect, and redefine his goals. He views it as a moment of gratitude, enabling him to appreciate the finer details of life and strengthen his relationships.

Elie Saab perceives this as a chance for positive transformation. He argues that the pre-COVID fashion cycle was unsustainable—an unending race of numerous collections, relentless pressure, and a loss of joy. Now, he imagines a healthier, simpler future where quality takes precedence over quantity, and brands concentrate on crafting meaningful experiences.

He believes that luxury will adopt a new essence, influenced by customers’ changing desires during lockdown. This transformation will spark innovation, allowing products to regain their true worth. For Elie, the post-pandemic period represents an opportunity to reset, embrace authenticity, and create a more balanced future for fashion.