Elie Saab Jr. Expands Luxury Beyond Fashion into Global Lifestyle


Elie Saab Jr., Managing Director and Board Member of ELIE SAAB Group has been instrumental in transforming the brand into a global luxury empire. Learning from his father, Elie Saab, he has expanded the company’s reach beyond haute couture, leading strategic growth in fashion, accessories, watches, children's wear, and home furnishings.

With a double major in Business and Marketing from Geneva and a Master’s in Fashion & Luxury Brand Management from Milan, Elie Saab Jr. played a pivotal role in shaping the brand’s digital strategy and global business expansion. Under his leadership, ELIE SAAB Group has established twelve property partnerships across Asia, Europe, the U.S., and South America, making it a benchmark in branded real estate and luxury lifestyle.


Committed to evolving ELIE SAAB beyond a fashion house, he is building an international presence in multiple industries. This expansion marks just the beginning of a new era of luxury, craftsmanship, and innovation under his leadership.

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